Where Does the Dream Begin? Finding Your Upper-Funnel Spark
You want travelers to book your destination, but first, you have to get them to dream about it!
The secret to filling your pipeline lies in the Upper Funnel. This phase is all about Discovery and Dreaming—catching people before they’ve even chosen a destination. Your goal here is simple: ignite their curiosity and imagination.
The Upper Funnel Toolkit: Visuals That Inspire
If a tactic introduces your destination and gets a traveler to mentally check out of their current life, it belongs here. The most effective tools are highly visual and engaging:
- Cinematic Video: Use sweeping footage of your landscapes on streaming platforms (OTT/CTV) to create major destination envy.
- Captivating Display Ads: Showcase a perfect experience—like an idyllic beach or vibrant downtown—to stop them mid-scroll.
- Narrative Content: Tell authentic stories about your destination through sponsored content and social media to build a genuine connection.
Your mission in the upper funnel is to make your location look like the ultimate must-see spot. If a tactic makes someone stop scrolling and start imagining themselves there, you’ve found your match.
Ready to light the spark that leads to a booking?
FILL OUT THE FORM BELOW TO DOWNLOAD THIS FREE RESOURCE
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
November 25, 2025
Tired of chasing immediate bookings? Sustainable success in travel marketing starts at the Upper Funnel, where you build long-term brand awareness and affinity. This means focusing on SEO, compelling content, and visibility on major search platforms.
November 21, 2025
This week, Chef Grant Achatz announced something almost unthinkable: for the first time since Michelin arrived in Chicago in 2011, Alinea dropped from a 3‑star to a 2‑star rating. That leaves just 13 three‑star restaurants in the United States. 20 Years of Innovation For nearly two decades, Alinea has represented reinvention. Even its name, taken from the symbol for a new [...]
November 21, 2025
How Canva’s New Creative OS Transforms Content for Travel Marketers Canva has officially unveiled the largest product launch in its history, an overhaul so big they’re calling it their new Creative Operating System. For travel marketers, this update represents a fundamental shift: Canva is no longer just a design tool. It’s now a mission-critical platform for planning, creating, distributing, and [...]
Ad Choices