In recent years, video is making a very obvious push to the forefront of marketing strategies. Businesses are discovering that video possesses the power of audience engagement. Its powers have been amplified by the recent surge in live streaming video. Social platforms like Facebook and Instagram have introduced users to this feature, giving them the power to engage with followers in real [...]

Discover the social media secrets travel marketers use to attract visitors to their destinations: […]

Despite the music industry taking a hit due to the emergence of music streaming services and the steady decline of physical and digital record sales, music festivals have seen significant growth in recent years. Revenues from such festivals have continued to increase annually and add heavily to the bottom line of the music industry. According to the research firm IbisWorld, the U.S. [...]

The other day, a friend of mine was complaining that one of her clients still thought of her as a millennial.  It wasn’t the label that bothered her, it was the stereotype.  The client was attributing all the perceived negative attributes of the millennial generation to her – all because of her age.  Sure she’s 24, single and walks into most meetings [...]

For some, vacation means a quick weekend away jam packed with activities, for others it’s a weeklong beach trip that consists of nothing but listening to the waves crash and a few rounds of golf.

The other day, a friend of mine was complaining that one of her clients still thought of her as a millennial.  It wasn’t the label that bothered her, it was the stereotype.  The client was attributing all the perceived negative attributes of the millennial generation to her – all because of her age.  Sure she’s 24, single and walks into most meetings [...]