Brands are beginning to celebrate AI visibility when the more important question is whether AI is building the case for them—or against them. Marketing is beginning to make a familiar mistake. We are taking a new form of customer behavior and measuring it with an old model. Search visibility was largely positional: Did we appear, and where did we rank? As [...]

As we move through the second half of 2026, one travel trend is worth paying attention to: milestone moments are giving people a reason to get away. And for destination marketers, the opportunity may extend well beyond this year.

For many travelers, the night before an early flight or after a late arrival is treated as dead time. Find the nearest chain hotel. Take the shuttle. Eat whatever is nearby. Get some sleep. But what happens when that logistical stop becomes part of the trip?