The subject line is arguably the most important component of an email. It is what entices the reader to open an email in the first place, so it needs to be attractive. […]

Email marketing is a vital tool for the travel industry. Whether you’re a vacation rental company distributing information to your owners and guests or an attraction who wishes to communicate with your customers and stakeholders, there’s no doubt that email can be useful; IF you know how to use it correctly that is. In this blog series we will discover how to [...]

We had the opportunity to sit down with President & CEO of Southeast Tourism Society Bill Hardman for some Q&A on his organization as well as the tourism industry in general. […]

Social media has changed the way every business operates, but it is especially important for businesses that are customer facing and rely on reputation to succeed — something that describes most companies in the travel industry. […]

You’re scrolling through Facebook at your favorite restaurant in town when you see an ad for the ice cream shop down the street. Do you think it’s just a coincidence? Think again. This is something marketers call location-based mobile advertising, or hypertargeting. Today we are reaching a whole new level of wireless penetration where nearly a third of the world’s population owns [...]

Travel habits can vary greatly by generation. Here are some trends segmented by Millennials (18-34), Generation X (34-54) and Baby Boomers (55+). […]