THE ROLE OF SOCIAL MEDIA IN YOUR TRAVEL MARKETING STRATEGY

Social media has changed the way every business operates, but it is especially important for businesses that are customer facing and rely on reputation to succeed — something that describes most companies in the travel industry.

Download our eBook below for social media insights travel marketers can start using today.

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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

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  • May 8, 2024
    Traveler taking a photo of landmark

    User-Generated Content: A Destination Marketer’s Secret Weapon

    User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests.

    2 min readBy Published On: May 8th, 2024
  • May 2, 2024

    Team Spotlight: Andrew Held

    Our next team spotlight features account executive Andrew Held. While new to the industry, Andrew is no stranger to the world of Travel and Tourism. […]

    1 min readBy Published On: May 2nd, 2024
  • April 16, 2024

    The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

    Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a [...]

    2 min readBy Published On: April 16th, 2024

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