In our latest episode of Field Notes, we talked with Mike Yates, Senior Product Designer at the Reinvention Lab inside of Teach for America.  Mike uses this profound phrase when describing upskilling to AI. He calls it “dexterity over literacy”  Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect [...]

Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.

Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.

Travelers seek adventure and new experiences but are looking for ways to accomplish that without burnout. Nobody wants vacation planning to be stressful, and we uncovered several things travelers are using to make the process easier.

In the travel and tourism industry, a simple click can set off a chain reaction with significant economic implications. Whether it’s clicking on an ad, a “book now” button, or a link to download a visitor guide, each click represents a potential transaction, a data point, and a step in the traveler’s journey.

People – whether with them or without them, how many or how few, family, friends, or co-workers, and so on – were, perhaps unsurprisingly, the most popular theme among the travel trends we identified for 2025.