Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Many browsers have already blocked third-party cookies, and Google plans to remove them from Chrome (the most-used browser) in 2023. With this knowledge comes the importance of gathering firstparty data while being cautious about data collection. Data provided to Hubspot revealed [...]

Video is everywhere — and it’s not going anywhere. A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in [...]

The social media platform that is grabbing audiences and advertisers like no other—TikTok. […]

With Google’s plan to eliminate 3rd party tracking cookies from Chrome, marketers scramble to find ways to continue reaching the right audiences. During thiswebinar we’ll discuss digital audience tracking, the changes that are coming and what this means to you as well as ways to continue being effective with your tourism message. Download Here

Better Strategy Starts with Better Data How to become a data driven tourism organization Download Here

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. in their destination. And to do that, you [...]