Today’s travelers don’t just want to be inspired—they expect every interaction to feel personal. In 2025, hyper-personalization is redefining how destinations attract, engage, and convert visitors.

There’s something poetic about packing a piece of your fandom. Whether it’s a first-edition comic book sealed in a case, a holographic Charizard card, or in the most delightfully absurd form  a piece of Heinz ketchup luggage. The new Heinz x Herschel Supply collaboration is more than a novelty drop. It’s a marker of how collectibles culture is bleeding into [...]

You want travelers to book your destination, but first, you have to get them to dream about it! The secret to filling your pipeline lies in the Upper Funnel. This phase is all about Discovery and Dreaming—catching people before they've even chosen a destination. Your goal here is simple: ignite their curiosity and imagination.

In the fast-moving world of travel and tourism, getting visual campaigns out quickly, staying on-brand, and adapting designs across platforms is more important than ever. That’s why the newly unveiled Canva Creative Operating System is such a game-changer for marketers in our industry.

How DMOs Can Win Travelers in 2026 Destination marketing organizations are facing a new era in travel: empowered by technology, influenced by AI, and shaped by fast-evolving consumer expectations. On this episode of Field Notes, Eric Hultgren hosts Ben Knapp of Saffron Consultants to dissect the latest City Brand Barometer and share what DMOs should prioritize to rise above the competition [...]

As a travel marketer, you're constantly asked to do more with less—especially when travelers are watching their wallets. The secret to maximizing your impact isn't spending more; it's understanding The Marketing Funnel. The core challenge? Keeping a steady flow of potential visitors. But with limited dollars, how do you decide where to place your budget for the best results? It comes down to knowing where your visitor is on their journey.