SOME ARE CALLING THIS THE "SUMMER OF AI," and in our latest episode of Field Notes, Eric Hultgren gave a quick, no-nonsense primer on what you need to know about the launch of ChatGPT-5.Now we’re putting that insight into action with a set of high-impact prompts your Destination Marketing Organization (DMO) can plug in today, either directly in GPT-5 or side-by-side in [...]

Creating a strong marketing strategy starts with understanding who you’re talking to. This combo combines a massive context window with real-time sourcing, letting you build data-backed audience profiles that move the needle.

Don't miss this high-efficiency messaging combo built to help marketers send smarter, more personalized emails. Whether you’re launching a new product, nurturing leads, or reviving cold contacts, this duo gives you both scale and precision.

Learn how to squeeze every bit of value out of a single piece of content – the name of the game is working smarter, not harder. The Recycler workflow will show you the way.

You’ve unlocked the gear, memorized the incantations, and studied the map of the land called Artificial Intelligence. Now it's time to put these freshly-honed skills to use.

In this level, we move from understanding the terminology of AI to exploring the platforms marketers actually use. Think of these as tools for your playable characters, each with their own strengths, quirks, and ideal use cases. Some are built for content creation, others for analysis, automation, or design. Time to experiment!