The 2024 Travel Outlook Survey Results are Here

Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience.

When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success.

Sounds simple enough? Yes and no. Without a carefully planned strategy, you’re at risk of being overshadowed by competing destinations.

We all know that the travel journey doesn’t begin at an airport or in a car; it begins with search and discovery as travelers dream, plan, and decide on a destination. That’s why you need to be well positioned on the screen in the palm of their hand.

And because Advance Travel and Tourism has worked with travel organizations as a trusted partner for years, we can help you find the smoothest path to tourism marketing success by interpreting and using our own customer intent data.

FILL OUT THE FORM BELOW TO DOWNLOAD THIS FREE RESOURCE

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

Share This Story

  • October 31, 2025

    In the fast-moving world of travel and tourism, getting visual campaigns out quickly, staying on-brand, and adapting designs across platforms is more important than ever. That’s why the newly unveiled Canva Creative Operating System is such a game-changer for marketers in our industry.

    5 min readBy Published On: October 31st, 2025
  • October 29, 2025
    Placemaking

    How DMOs Can Win Travelers in 2026 Destination marketing organizations are facing a new era in travel: empowered by technology, influenced by AI, and shaped by fast-evolving consumer expectations. On this episode of Field Notes, Eric Hultgren hosts Ben Knapp of Saffron Consultants to dissect the latest City Brand Barometer and share what DMOs should prioritize to rise above the competition [...]

    2 min readBy Published On: October 29th, 2025
  • October 28, 2025

    As a travel marketer, you're constantly asked to do more with less—especially when travelers are watching their wallets. The secret to maximizing your impact isn't spending more; it's understanding The Marketing Funnel. The core challenge? Keeping a steady flow of potential visitors. But with limited dollars, how do you decide where to place your budget for the best results? It comes down to knowing where your visitor is on their journey.

    1 min readBy Published On: October 28th, 2025