Events aren’t side dishes in the travel economy anymore, they’re becoming the main course. And if your destination isn’t treating them that way heading into 2026, you’re already behind. In a recent conversation on the Field Notes podcast, Rachel Normansell of Yodel joined me to unpack why events will be one of the biggest competitive advantages for DMOs in the coming [...]

Tired of chasing immediate bookings? Sustainable success in travel marketing starts at the Upper Funnel, where you build long-term brand awareness and affinity. This means focusing on SEO, compelling content, and visibility on major search platforms.

This week, Chef Grant Achatz announced something almost unthinkable: for the first time since Michelin arrived in Chicago in 2011, Alinea dropped from a 3‑star to a 2‑star rating. That leaves just 13 three‑star restaurants in the United States. 20 Years of Innovation For nearly two decades, Alinea has represented reinvention. Even its name, taken from the symbol for a new [...]