Drop the Beat How often do you think about rhythm? Or, put differently, how often are you and your team paying attention to pattern recognition? This time of year makes it obvious: the visual shift from green to amber to white, the cultural cadence from back-to-school to Halloween to Thanksgiving to Christmas, Kwanzaa, and Hanukkah. Spotting cultural patterns is the [...]

The Holidays Are Coming This month Coca-Cola debuted its holiday ad and reportedly used 70,000 AI prompts to bring it to life. That number is technically true, but deeply misleading. It wasn’t 70,000 prompts; it was 70,000 AI clips stitched together, generated through what was likely hundreds of thousands of prompts, refinements, reruns, and scene rebuilds. This is the second year [...]

The most critical question for every travel marketer is often the hardest: How should you split your budget between awareness and conversion? There's no magic number—the answer must be driven by your destination's unique strengths and goals.