Settings & Power-Ups: How AI Learns (Zero-shot, Fine-tuning, Overfitting)
The next step is where rubber meets road – enter the upgrade chamber and prepare to be tested, sharpened and propelled forward.
Bake It to Make It: How AI Works (Explained with Cake)
Running a successful bakery means understanding how a cake is made. If we understand the basic ingredients and steps, the cake will turn out as it should. The same idea applies when working with artificial intelligence. Let’s explore how cake-making helps us grasp the essentials of generative AI.
Level One: What Is AI, Really? Key Terms You Actually Need
The first step to mastery is to know the terminology inside and out. Level One covers the vocabulary and the explanations behind it.
Welcome to the Journey: Why AI Matters for Travel Marketing Now
The game is afoot! Join us as we embark on an exhilarating adventure: pushing boundaries, defying limits and forging ourselves into true masters in this AI challenge.
What ChatGPT’s New Shopping Feature Means for Marketers
If there’s one topic every marketer is thinking about, it’s [...]
SEO is for traffic. GEO is for answers.
After our last blog, we are guessing you have [...]
Pouring into Growth: Bourbon Tourism’s Bright Future
Recently, our team attended a state of the bourbon industry event that left us energized about the future. Despite some global headwinds, the outlook for bourbon — and the tourism that supports it — is incredibly strong, and Kentucky is poised to continue building on its $9 billion economic impact.
Boost Travel Bookings in 2025
Advance Travel Tourism's Midwest Team hosted an informative webinar, featuring expert discussions on cutting-edge strategies for attracting more travelers with weather-based marketing, AI-powered insights, and next-gen contextual targeting.
Creating Your Visual Voice
In a recent episode of Field Notes, host Eric [...]
The 2025 Sprout Social Index
Social media isn't just another channel for travel marketers—it’s the [...]
Standing Out in a Crowded Space
In a recent episode of Field Notes, host Eric [...]
A Beginner’s Guide to the AI Galaxy
Following our podcast conversation with Mike Yates, let's explore some [...]
Dexterity Over Literacy in AI
In our latest episode of Field Notes, we talked [...]
The Economic Impact of a Click
In the travel and tourism industry, a simple click can set off a chain reaction with significant economic implications. Whether it’s clicking on an ad, a “book now” button, or a link to download a visitor guide, each click represents a potential transaction, a data point, and a step in the traveler’s journey.
2024 Destinations Florida Annual Meeting
We want to be your partner through it all, which is why attending events like the Destinations Florida Annual Meeting is so imperative to us. In December 2024, Adrianne Glass and Laura English traveled to historic Ybor City to meet with some of Florida's finest.
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