Web Traffic is the New Vanity Metric: What Travel Marketers Should Track Now
An empty calorie is defined as a calorie with little to no nutritional value, in food this is usually found in things that are [...]
Be the Signal: AI + Travel Marketing in 2026
As we stand on the threshold of 2026, one truth has become undeniable: AI isn't new, it is normal. What may sound like a [...]
What The Amazon Can Teach Marketers About AI + Travelers
When you work in travel marketing, you don’t just manage campaigns you read the culture. You watch for signs, interpret movement, and try to [...]
Team Spotlight: Melanie Arnold-Muse
At Advance Travel & Tourism, the people behind the work are just as important as the campaigns we create. This month, we’re excited to introduce Melanie Arnold-Muse, who brings more than two decades of travel experience—and a genuine passion for connecting people with unforgettable places.
Travel Marketer’s
GPT-5 Prompt Library
SOME ARE CALLING THIS THE "SUMMER OF AI," and in our latest episode of Field Notes, Eric Hultgren gave a quick, no-nonsense primer on what [...]
Content campaign drives 21% increase in on-site engagement
Meet the client This Oregon tourism organization is committed to engaging visitor experiences through comprehensive information, resources and trip planning tools. Their mission focuses [...]
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