Your Secret Weapon: Investing in Upper-Funnel Branding
Tired of chasing immediate bookings? Sustainable success in travel marketing starts at the Upper Funnel, where you build long-term brand awareness and affinity. This means focusing on SEO, compelling content, and visibility on major search platforms.
When You Lose a Star: What Alinea’s Drop Can Teach DMOs
This week, Chef Grant Achatz announced something almost unthinkable: for the first time since Michelin arrived in Chicago in 2011, Alinea dropped from a [...]
How Canva’s New AI Update Transforms Content for Travel Marketers
How Canva’s New Creative OS Transforms Content for Travel Marketers Canva has officially unveiled the largest product launch in its history, an overhaul [...]
Retronyms and the Language of Emerging Tech
We talk a lot about culture, in part because culture always tells you where technology stands. Culture does this long before the analysts do, [...]
Google Changes Next Phase of Travel Planning
Google’s newest travel-focused AI features, Canvas, Flight Deals, and agentic booking, signal a shift in how travelers plan, build, and book trips. Instead of [...]
Don’t Just Count Clicks: Measuring Real Marketing Success with GA4
You’re investing time and budget into both upper-funnel inspiration and lower-funnel conversion—but how do you prove it’s working? The answer lies in moving beyond simple traffic numbers and focusing on the right data points. To effectively measure the success of your efforts, you need to prioritize dedicated data analysis using powerful tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM).
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