Our 2024 Travel Outlook highlights DMOs' Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years. DMOs recognize that establishing brand awareness is foundational to [...]

One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It really is about the memories created brick by brick, and this got me thinking…  As Destination Marketers, we are not too far off from being a LEGO Designer. It just looks a [...]

Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success. Sounds simple enough? Yes and [...]

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. […]

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Enter the content plan – a strategic roadmap that not only keeps your brand on course but also [...]

We are excited to share our latest team spotlight, Account Executive Becky Mason. Becky covers South Carolina and Coastal Georgia territory and is a joy to have on the team. Becky is originally from Beaufort, South Carolina. She lived in various navy towns across the country after college, mostly Pensacola, Florida for 30 years. A few years ago, she moved back [...]

With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year. As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that [...]

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Millennials also travel the most of any other demographic, with an average of 35 days per year spent traveling for business and pleasure. Many [...]

Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab [...]