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Why Google’s SEO/AI Optimization Guide Is Really About Escaping Commodity Content
For the last two years, perhaps marketers have been asking the same question: “How do we optimize for AI search?" Google just [...]
Employee Spotlight: Thomas Salley
At Advance Travel & Tourism, we believe the best partnerships start with understanding the realities destination organizations face every day. That’s one of the many reasons we’re excited to welcome Thomas Salley to the team as our newest Account Executive.
How AI Is Changing What Gets Seen in Travel Search
Visibility used to follow a familiar pattern: search, rankings, clicks, visits. That structure is starting to shift. AI doesn’t just retrieve pages. It assembles responses. Instead of presenting a list of links, it’s interpreting information and building answers. That changes how destinations appear—and whether they appear at all. Being present online is no longer the only requirement.
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