In 1999, Seth Godin wrote “Permission Marketing,” introducing a revolutionary approach to connecting with audiences. His insight was profound yet simple: a marketer’s job isn’t just to “get someone to move,” it’s to get them to care first, then guide them toward action. That permission-based thinking transformed how we all approach marketing.

From Marketing Philosophy to AI Strategy

Earlier this year, we launched our podcast Field Notes, dedicated to sharing insights and observations for travel marketers navigating an increasingly digital landscape. In our inaugural episode, Mike Yates introduced us to a framework that would shape our entire year: “Creativity vs. Literacy” when it comes to artificial intelligence.

The premise is beautifully simple: you don’t need to become an AI expert or understand complex algorithms. What matters is creativity, understanding how AI can enhance your work and transform it into meaningful action. This concept resonated so deeply with us that it became our compass for exploring AI’s potential in travel marketing and beyond.

Seth Godin’s Answer to Dexterity in AI

This week, Seth Godin dropped his own interpretation of AI dexterity in the form of three innovative prompt card decks. These aren’t ordinary prompt collections, they’re sophisticated thinking tools designed to increase your AI dexterity, regardless of where you are in your AI journey.

Each deck serves a unique purpose and offers a different pathway to unlocking AI’s creative potential.

The Modern Divination Deck: Ancient Wisdom Meets Modern AI

The first deck draws inspiration from tarot, astrology, bibliomancy, and other traditional divination practices. This multicultural approach to seeking guidance creates an unexpected bridge between ancient wisdom and cutting-edge technology.

Here’s how it works: shuffle the deck, deal yourself four cards, and scan the QR code on one of your cards to launch Claude.AI. The platform then guides you through an experience that opens new perspectives and helps you discover insights you might never have considered on your own.

The Infinite Adventure Deck: AI-Powered Storytelling

The second deck focuses on narrative and storytelling. It guides you through creative adventures using Claude.AI as your collaborative partner. Whether you’re crafting marketing campaigns, exploring hypothetical scenarios, or brainstorming innovative projects, this deck helps you tap into AI’s narrative capabilities to generate compelling stories and fresh ideas.

The Mentor Deck: Conversations with History’s Greatest Minds

This is the deck our team has fallen in love with. The Mentor Deck gives you  access to some of history’s most influential thinkers and leaders. Pick a card, perhaps Peter Drucker, Carol Dweck, or Marcus Aurelius, and Claude.AI embodies that mentor’s worldview and thinking patterns.

Want to know how Marcus Aurelius would approach a modern marketing challenge? Curious about Carol Dweck’s perspective on growth mindset in your organization? The AI doesn’t just provide quotes, it engages in genuine dialogue from that mentor’s point of view, allowing you to challenge your assumptions and explore ideas through their unique lens.

Why These Decks Matter for Marketers

These three decks accomplish exactly what we’ve been exploring throughout our podcast: they increase your AI dexterity and meet you wherever you are in your learning journey. Our team spent the entire weekend experimenting with them, and the results have been genuinely transformative.

Who Should Use These Decks?

Seth Godin’s AI prompt decks are perfect for:

• Marketing professionals looking to level up their AI skills
• Travel industry professionals seeking creative AI applications
• Anyone curious about prompt engineering and AI creativity
• Teams wanting to explore AI collaboration in a structured way
• Thoughtful holiday gifts for the AI-curious on your list

These decks transform abstract AI concepts into tangible, playable experiences. They prove that AI dexterity isn’t about technical expertise, it’s about asking better questions and approaching AI with creativity and curiosity.

Check out Seth Godin’s prompt decks here.