Your Secret Weapon: Investing in Upper-Funnel Branding
Tired of chasing immediate bookings? Sustainable success in travel marketing starts at the Upper Funnel, where you build long-term brand awareness and affinity. This means focusing on SEO, compelling content, and visibility on major search platforms.
Data shows this investment pays off. Destinations that brand build see stronger engagement and conversions everywhere. Why? Because you’ve already captured their imagination.
5 Reasons to Invest at the Top
- Stronger Emotional Connection: Inspiring visuals and stories create affinity, making your destination top-of-mind when a traveler is ready to book.
- Higher Site Engagement: Content-driven interest leads to users spending more time and viewing more pages on your site.
- Better Ad Performance: When people recognize your brand, remarketing and conversion ads perform betterand cheaper down the funnel.
- Increased Organic Search: Brand curiosity leads to more direct, valuable searches for your destination’s name.
- Resilience: Strong brand awareness helps you hold ground when competitors launch short-term promotions.
Ready to see how inspiring the dream leads to more bookings?
FILL OUT THE FORM BELOW TO DOWNLOAD THIS FREE RESOURCE
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
January 26, 2026
Last week, McDonald’s surprised people by announcing the return of Changeables—those late-’80s and early-’90s Happy Meal toys that transformed menu items into characters. For a lot of people, it was pure nostalgia. For marketers, it was a signal. What caught my attention wasn’t just the toys. It was the language. McDonald’s teased the return with a line about something coming “from [...]
January 21, 2026
We’re proud to celebrate Clay County Tourism for earning “Destination Verified” status from Wheel the World - a meaningful recognition of their commitment to creating welcoming, inclusive travel experiences.
January 21, 2026
We’re excited to welcome Paula Vann to Advance Travel & Tourism as a Senior Account Executive. With more than a decade of experience across destination leadership and visitor intelligence, Paula brings a strong understanding of how tourism supports both travelers and the communities they visit.
Ad Choices