Finding the Right People Segments is Key to Winning More Travelers in 2025
People, people, people
No matter how it is sliced, people are at the core of EVERY travel decision. For some, it is about who you travel with. For others, it is about who you see or don’t see. From multigenerational family vacations to solo escapes, this was the most popular theme among travel trends that we identified for 2025.
These are just some of the trends that are changing the way destinations grow in 2025.
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April 23, 2025
Amtrak Adirondack Line: Revitalizing Cross-Border Rail Travel
CHALLENGE The COVID-19 pandemic led to the complete shutdown of Amtrak's Adirondack route, a vital link between Northern New York and Montreal, Canada. This iconic line, known for its scenic beauty and economic importance to communities along the route, remained dormant for over three years due to border restrictions and reduced travel demand. In early 2023, as travel restrictions eased, Amtrak [...]
March 24, 2025
Creating Your Visual Voice
In a recent episode of Field Notes, host Eric Hultgren sat down with Terrance Weinzierl, Executive Creative Director at Monotype, to discuss the often overlooked yet crucial role typography plays in brand identity. While their conversation covered broad typography trends, several insights emerged that are particularly valuable for travel marketers looking to differentiate their destinations in an increasingly crowded digital landscape. [...]