How to Leverage Social Media in Tourism Marketing
Social media has never been more important to your tourism marketing strategy.
Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. Travelers have search engines at their fingertips, making it easy to research their next destination.
But how can DMOs best utilize social media in their marketing efforts? How can they ensure the best ROI for their time and money investments? The answers are not always straightforward, but we can use the current stats and trends — along with hands-on experience and testing — to guide the way.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
March 13, 2026
When you sit down to record a podcast, you usually think you know what the conversation is going to be about. AI.Social media.Destination marketing tactics.Campaign strategy. But after recording a series of interviews during the Oregon Governor’s Conference on Tourism for my podcast Field Notes: Insights and Observations for the Travel Marketer, a different theme started to emerge. Not technology.Not marketing [...]
March 13, 2026
For most of the internet’s history, a photograph arrived online with a strange kind of authority. If you saw it, you assumed someone had taken it. A camera pointed at the world. Light hit a sensor. A moment froze in time. Photography had a kind of built‑in credibility. Not perfect truth, photos can lie, of course, but at least there was [...]
March 6, 2026
Most marketers experimenting with AI have learned the basics of prompting:





Ad Choices