Social media has never been more important to your tourism marketing strategy.

Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. Travelers have search engines at their fingertips, making it easy to research their next destination.

But how can DMOs best utilize social media in their marketing efforts? How can they ensure the best ROI for their time and money investments? The answers are not always straightforward, but we can use the current stats and trends — along with hands-on experience and testing — to guide the way.