How to Leverage Social Media in Tourism Marketing

Social media has never been more important to your tourism marketing strategy.

Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. Travelers have search engines at their fingertips, making it easy to research their next destination.

But how can DMOs best utilize social media in their marketing efforts? How can they ensure the best ROI for their time and money investments? The answers are not always straightforward, but we can use the current stats and trends — along with hands-on experience and testing — to guide the way.

Download our latest whitepaper to learn the most effective ways to use social channels to drive your tourism marketing.

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

Share This Story

  • November 29, 2025
    Event Calendar

    Can Events Will Make or Break Marketing in 2026

    Events aren’t side dishes in the travel economy anymore, they’re becoming the main course. And if your destination isn’t treating them that way heading into 2026, you’re already behind. In a recent conversation on the Field Notes podcast, Rachel Normansell of Yodel joined me to unpack why events will be one of the biggest competitive advantages for DMOs in the coming [...]

    2 min read•By •Published On: November 29th, 2025•
  • November 25, 2025

    Your Secret Weapon: Investing in Upper-Funnel Branding

    Tired of chasing immediate bookings? Sustainable success in travel marketing starts at the Upper Funnel, where you build long-term brand awareness and affinity. This means focusing on SEO, compelling content, and visibility on major search platforms.

    1 min read•By •Published On: November 25th, 2025•
  • November 21, 2025
    Michelin

    When You Lose a Star: What Alinea’s Drop Can Teach DMOs

    This week, Chef Grant Achatz announced something almost unthinkable: for the first time since Michelin arrived in Chicago in 2011, Alinea dropped from a 3‑star to a 2‑star rating. That leaves just 13 three‑star restaurants in the United States. 20 Years of Innovation For nearly two decades, Alinea has represented reinvention. Even its name, taken from the symbol for a new [...]

    3 min read•By •Published On: November 21st, 2025•