Advance Travel & Tourism Welcomes Will Crockett
Advance Travel & Tourism is excited to welcome the newest member to the team, Will Crockett. Will is a certified Tourism Marketing Professional with five years of experience in the industry promoting destinations in the Southeast.

Originally from Jackson, Mississippi, Crockett attended the University of Mississippi where he earned his bachelor’s degree from the School of Journalism & New Media.
Specializing in social media and digital marketing, he has spent time working for both the Tupelo, Mississippi Convention & Visitors Bureau and, most recently, the Tennessee Department of Tourist Development where he helped drive visitors to all 95 counties in the state. Now calling Nashville home, Crockett is passionate about the positive impact tourism has in supporting local communities.
When he isn’t working in tourism, Crockett enjoys spending time with his girlfriend, Catherine. He also loves taking his two dogs, Finley and Zeke, on long walks in the park, listening to music, attempting to perfect his smoked spare rib recipe and cheering on the Tennessee Titans.
“I’ve had the great pleasure of getting to know members of the Advance Travel & Tourism team during my time in the industry,” said Crockett. “Having spent time around this team in the past, it became clear to me that Advance Travel is a highly-respected destination marketing leader that genuinely cares for its customers and clients. I’m thrilled by and grateful for the opportunity to join them in their passion for telling each destination’s unique story.”
We are delighted to have Will join our team and looking forward to see him thrive in his new role.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
April 23, 2026
Google’s March 2026 update introduced a level of ranking movement we don’t typically see at the top of results.
April 14, 2026
Some destinations are thinking about AI visibility the wrong way. They’re treating it like SEO—optimize pages, update keywords, improve rankings. But AI doesn’t prioritize pages, it prioritizes answers. When a traveler asks: Where should I go for a relaxing weekend?What’s a good trip for reconnecting with friends? AI tools don’t return a list of links.They generate a response using content that [...]
April 14, 2026
Look at most destination content and you’ll see the same pattern. Things to do.Where to stay.Places to eat. It’s organized around the destination. But that’s not how most trips are being decided anymore. Travelers aren’t starting with a place and filling in the details. They’re starting with a need and working toward an answer. That’s where most content breaks. It assumes [...]




Ad Choices