Advance Travel & Tourism Welcomes Will Crockett

Advance Travel & Tourism is excited to welcome the newest member to the team, Will Crockett. Will is a certified Tourism Marketing Professional with five years of experience in the industry promoting destinations in the Southeast.

Originally from Jackson, Mississippi, Crockett attended the University of Mississippi where he earned his bachelor’s degree from the School of Journalism & New Media.

Specializing in social media and digital marketing, he has spent time working for both the Tupelo, Mississippi Convention & Visitors Bureau and, most recently, the Tennessee Department of Tourist Development where he helped drive visitors to all 95 counties in the state. Now calling Nashville home, Crockett is passionate about the positive impact tourism has in supporting local communities.

When he isn’t working in tourism, Crockett enjoys spending time with his girlfriend, Catherine. He also loves taking his two dogs, Finley and Zeke, on long walks in the park, listening to music, attempting to perfect his smoked spare rib recipe and cheering on the Tennessee Titans.

“I’ve had the great pleasure of getting to know members of the Advance Travel & Tourism team during my time in the industry,” said Crockett. “Having spent time around this team in the past, it became clear to me that Advance Travel is a highly-respected destination marketing leader that genuinely cares for its customers and clients. I’m thrilled by and grateful for the opportunity to join them in their passion for telling each destination’s unique story.”

We are delighted to have Will join our team and looking forward to see him thrive in his new role.

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

Share This Story

  • August 20, 2025

    At Advance Travel & Tourism, the people behind the work are just as important as the campaigns we create. This month, we’re excited to introduce Melanie Arnold-Muse, who brings more than two decades of travel experience—and a genuine passion for connecting people with unforgettable places.

    1 min readBy Published On: August 20th, 2025
  • August 19, 2025

    In a fast-moving AI world, fluency isn’t enough. Tools change. Models update. Interfaces shift. Success doesn’t come from reading every guide—it comes from jumping in, tinkering, testing, and learning as you go. The best AI marketers aren't scholars...they're the ones that keep moving, keep trying new things and keep adapting.

    1 min readBy Published On: August 19th, 2025
  • August 15, 2025

    SOME ARE CALLING THIS THE "SUMMER OF AI," and in our latest episode of Field Notes, Eric Hultgren gave a quick, no-nonsense primer on what you need to know about the launch of ChatGPT-5.Now we’re putting that insight into action with a set of high-impact prompts your Destination Marketing Organization (DMO) can plug in today, either directly in GPT-5 or side-by-side in [...]

    3 min readBy Published On: August 15th, 2025

Contact us today to discuss your new travel marketing strategy.