TRAVEL TRENDS BY GENERATION

Travel habits can vary greatly by generation. Here are some trends segmented by Millennials (18-34), Generation X (34-54) and Baby Boomers (55+).

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  • February 6, 2026

    AI-powered search is changing how travelers discover destinations. Rather than responding to a single query, AI expands each search into multiple related intents tied to real trip-planning behavior.

    1 min readBy Published On: February 6th, 2026
  • January 26, 2026
    Mcdonalds

    Last week, McDonald’s surprised people by announcing the return of Changeables—those late-’80s and early-’90s Happy Meal toys that transformed menu items into characters. For a lot of people, it was pure nostalgia. For marketers, it was a signal. What caught my attention wasn’t just the toys. It was the language. McDonald’s teased the return with a line about something coming “from [...]

    3 min readBy Published On: January 26th, 2026
  • January 21, 2026

    We’re proud to celebrate Clay County Tourism for earning “Destination Verified” status from Wheel the World - a meaningful recognition of their commitment to creating welcoming, inclusive travel experiences.

    2 min readBy Published On: January 21st, 2026

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