Tucked away in a remote (and nearly untouched) part of the eastern Florida panhandle is one of the most beautiful little islands you will find in the Gulf of Mexico. Saint George island is a secret gem of a vacation spot. While it’s been a traditional get-a-way for many families, it’s a well-kept secret from the rest of the world. And that’s always been a challenge for Resort Vacation Properties of St George Island (RVP), the largest vacation rental company on the island.
RVP has seen tremendous growth through the years, but they knew they needed to do more to get to the next level. Cutler Edwards came on board as director of marketing in 2016 charged with the mission of making that happen. Cutler partnered with Advance Travel and Tourism to create an innovative digital strategy, and he wanted to see short-term results. “We were doing great things at RVP when I came on board, but I knew I needed a trusted partner to help me break into new markets and expand our reach,” he said.
Advance works collaboratively with our clients developing proprietary strategies founded on custom market data and analysis. Together, we built a comprehensive strategy that included online video, hyper-targeted display, content marketing, search and SEO. This enabled us to not only break into new markets and expand current reach, but also diversify RVP’s online presence.
Increasing overall bookings, online bookings and driving more demand from Gen-X and younger guests were RVP’s goals. And, Advance Travel and Tourism drove extraordinary results:
- Bookings – Up 13% year over year (similar Florida properties only showed 3% growth1)
- Customer value – up 25% per booking
- Online Bookings – up 30%
- Gen-X and Y Visitors – up 10%
“1Q results are stunning. The campaign’s performance has exceeded my expectations. I know I have the right team to make RVP win in 2017.”