The 2024 Travel Outlook Survey Results are Here

Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience.

When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success.

Sounds simple enough? Yes and no. Without a carefully planned strategy, you’re at risk of being overshadowed by competing destinations.

We all know that the travel journey doesn’t begin at an airport or in a car; it begins with search and discovery as travelers dream, plan, and decide on a destination. That’s why you need to be well positioned on the screen in the palm of their hand.

And because Advance Travel and Tourism has worked with travel organizations as a trusted partner for years, we can help you find the smoothest path to tourism marketing success by interpreting and using our own customer intent data.

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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

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  • May 29, 2025

    If there’s one topic every marketer is thinking about, it’s AI. Our team prides itself on staying curious, so after OpenAI announced shopping was coming to ChatGPT, I found myself deep in the ChatGPT subreddit. One Redditor shared a surprising discovery, and naturally, I wanted to try it myself. We were about a week away from the Real ID deadline, [...]

    4 min readBy Published On: May 29th, 2025
  • May 28, 2025

    After our last blog, we are guessing you have two main questions (at least two). The first might look like this: 1.     How do I build content that not only passes schema protocols but also appeals to large language models (LLMs) like ChatGPT? And the second: 2.     Can a consumer really build their own search engine inside something like ChatGPT [...]

    3 min readBy Published On: May 28th, 2025
  • May 5, 2025

    Recently, our team attended a state of the bourbon industry event that left us energized about the future. Despite some global headwinds, the outlook for bourbon — and the tourism that supports it — is incredibly strong, and Kentucky is poised to continue building on its $9 billion economic impact.

    3 min readBy Published On: May 5th, 2025

Contact us today to discuss your new travel marketing strategy.