Finding the Right People Segments is Key to Winning More Travelers in 2025
People, people, people
No matter how it is sliced, people are at the core of EVERY travel decision. For some, it is about who you travel with. For others, it is about who you see or don’t see. From multigenerational family vacations to solo escapes, this was the most popular theme among travel trends that we identified for 2025.
These are just some of the trends that are changing the way destinations grow in 2025.
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May 5, 2025
Recently, our team attended a state of the bourbon industry event that left us energized about the future. Despite some global headwinds, the outlook for bourbon — and the tourism that supports it — is incredibly strong, and Kentucky is poised to continue building on its $9 billion economic impact.
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