2020 Trends eBook: What’s Next for Social in Travel & Tourism
In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 travel marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, entertainment, “TV” viewing and delivery of branded and advertising content.
We hope this eBook serves as a comprehensive guide to the most relevant social media platforms to help you discover which are best fit for your destination’s goals. With the right skills and tools combined with an informed up-to-date strategy, your destination is sure to flourish on social.
Please fill out the form below to download your copy.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
January 26, 2026
Last week, McDonald’s surprised people by announcing the return of Changeables—those late-’80s and early-’90s Happy Meal toys that transformed menu items into characters. For a lot of people, it was pure nostalgia. For marketers, it was a signal. What caught my attention wasn’t just the toys. It was the language. McDonald’s teased the return with a line about something coming “from [...]
January 21, 2026
We’re proud to celebrate Clay County Tourism for earning “Destination Verified” status from Wheel the World - a meaningful recognition of their commitment to creating welcoming, inclusive travel experiences.
January 21, 2026
We’re excited to welcome Paula Vann to Advance Travel & Tourism as a Senior Account Executive. With more than a decade of experience across destination leadership and visitor intelligence, Paula brings a strong understanding of how tourism supports both travelers and the communities they visit.




Ad Choices