As shoppers head into the 2025 holiday season, Adobe Analytics forecasts slower online sales growth just 5.3% year-over-year, compared with nearly 9% last year. Consumers are becoming more intentional, clustering spending around events like Black Friday and Cyber Monday, leaning on “Buy Now, Pay Later” tools, and showing a willingness to splurge selectively on premium goods. At first glance, that might [...]

New data from 11 million posts reveals the sweet spot for destination and travel marketers For travel brands, TikTok isn’t just another social platform — it’s the new front door to discovery. Travelers are building itineraries from videos, saving destinations for later, and deciding where to stay based on 15-second clips. The question is: how often should you post to actually [...]

An empty calorie is defined as a calorie with little to no nutritional value, in food this is usually found in things that are high in fat, sugar, or processed. In marketing, we call these "vanity metrics." Like many things in marketing, what was once a rare mineral for your team or brand becomes an Oscar Meyer Cheese Hot Dog overnight. [...]