TRAVEL BY GENERATION [INFOGRAPHIC]
A Marketer’s Guide to Engaging Travelers of all Ages
Everyone loves to travel. People of all generations constantly discuss, research and fantasize about it. As a result, there’s a vast audience of trip planners who need travel information. Although marketing to travelers may seem like an easy task when people are taking three to four trips per year, not all travelers are looking for the same information in the same places. In fact, Millennials, Gen Xers and Boomers have different habits and motivations.
Millennial travelers are taking more trips than their older counterparts. They are most interested in cultural travel experiences and are more likely to book travel online. Gen Xers spend six or more months planning a trip and are more likely to work while on vacation. And unlike younger generations, Boomers tune out social media while on vacation and are the least likely to use online planning tools to book a trip.
It’s important to recognize generational trends when you’re marketing to travelers. Knowing what your audiences appreciates in a trip and how they’ll absorb the information you provide to them is key.
Check out what we found in the infographic below, download it and share it with your team.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
January 2, 2026
Netflix and Stranger Things ended the year and a decades-long series with mind-blowing consumer attention. 1.1 million people packed into over 620 theaters for 3500 showtimes to see the final episode of the series on New Year’s Eve and New Year’s Day. The “ticket” itself was a clever twist: seats were free, but attendees had to purchase a food-and-drink credit. [...]
December 7, 2025
The Zero-Click Era Is Here — And Your Brand’s Visibility Strategy Needs a Reset In 2025, something quietly but decisively changed: your audience stopped behaving the way your dashboards think they behave. Organic traffic flattened, even declined for many. But demand didn’t. Discovery didn’t. Attention didn’t. Instead, everything is shifting to "zero click discovery, " the growing ecosystem where people get [...]
December 6, 2025
The Birthday Trip That Became a Masterclass in Hospitality On a recent family trip to Chicago to celebrate my son’s birthday, we planned the kind of weekend any kid, and any parent, would love. A stroll down Michigan Avenue. A stop at the Spider-Man exhibit at the Museum of Science and Industry. A downtown hotel near Millennium Park glowing with Christmas [...]
Ad Choices