WE LIVE IN A MOBILE WORLD, BUT DON’T FORGET DESKTOP!
We live in the age of mobile technology. An individual who does not own a smartphone is a rarity that I’m not sure exists anymore. Naturally, advertisers and marketers have devoted a lot of attention to mobile platforms.
Our mobile devices require different message formatting and channels previously unavailable via desktop. Snapchat is only available through mobile devices and requires vertical digital content. Instagram is meant to be accessed through mobile devices, and its “story” feature is only visible on a mobile device. These are only a couple examples of the newest mobile-focused platforms used by marketers.
With so much emphasis being put on the up-and-coming capabilities of mobile devices, it’s easy to forget the original Internet marketing platform: the desktop. It’s important to include mobile in your marketing strategies, but don’t underestimate the power of desktop! It’s being overshadowed by mobile, but discounting it in your marketing strategies could be hurting business. Still not convinced?
Mobile device usage is increasing- 77% of Americans own a smartphone! But that does not mean desktop usage is decreasing. People are using their smartphones and other mobile devices to access the Internet during times they previously did not, like early morning and weekends. Weekday Internet traffic, though, is still led by the desktop.
Mobile conversion rates are also significantly lower than desktop. An average of 80% of conversions are taking place on desktops, a stark contrast from mobile’s 20% conversion rate. Although conversion rates vary among categories, desktop is the clear winner of the two platforms.
Contact us today to learn more about our digital advertising solutions for destination marketers.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
January 2, 2026
Netflix and Stranger Things ended the year and a decades-long series with mind-blowing consumer attention. 1.1 million people packed into over 620 theaters for 3500 showtimes to see the final episode of the series on New Year’s Eve and New Year’s Day. The “ticket” itself was a clever twist: seats were free, but attendees had to purchase a food-and-drink credit. [...]
December 7, 2025
The Zero-Click Era Is Here — And Your Brand’s Visibility Strategy Needs a Reset In 2025, something quietly but decisively changed: your audience stopped behaving the way your dashboards think they behave. Organic traffic flattened, even declined for many. But demand didn’t. Discovery didn’t. Attention didn’t. Instead, everything is shifting to "zero click discovery, " the growing ecosystem where people get [...]
December 6, 2025
The Birthday Trip That Became a Masterclass in Hospitality On a recent family trip to Chicago to celebrate my son’s birthday, we planned the kind of weekend any kid, and any parent, would love. A stroll down Michigan Avenue. A stop at the Spider-Man exhibit at the Museum of Science and Industry. A downtown hotel near Millennium Park glowing with Christmas [...]
Ad Choices