2020 Trends eBook: What’s Next for Social in Travel & Tourism

In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 travel marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, entertainment, “TV” viewing and delivery of branded and advertising content.

We hope this eBook serves as a comprehensive guide to the most relevant social media platforms to help you discover which are best fit for your destination’s goals. With the right skills and tools combined with an informed up-to-date strategy, your destination is sure to flourish on social.

Please fill out the form below to download your copy.

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.

Share This Story

  • March 13, 2026

    When you sit down to record a podcast, you usually think you know what the conversation is going to be about. AI.Social media.Destination marketing tactics.Campaign strategy. But after recording a series of interviews during the Oregon Governor’s Conference on Tourism for my podcast Field Notes: Insights and Observations for the Travel Marketer, a different theme started to emerge. Not technology.Not marketing [...]

    4 min readBy Published On: March 13th, 2026
  • March 13, 2026

    For most of the internet’s history, a photograph arrived online with a strange kind of authority. If you saw it, you assumed someone had taken it. A camera pointed at the world. Light hit a sensor. A moment froze in time. Photography had a kind of built‑in credibility. Not perfect truth, photos can lie, of course, but at least there was [...]

    4 min readBy Published On: March 13th, 2026
  • March 6, 2026

    Most marketers experimenting with AI have learned the basics of prompting:

    2 min readBy Published On: March 6th, 2026