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Recent blog posts
You Can’t Be Known for Everything. So What Are You Worth Finding For?
The future of travel marketing isn't about creating more content. It's about creating something AI can't reproduce without you. There is a fundamental [...]
Worth Finding: The New Challenge for Destination Marketing in the Age of AI
The future of destination marketing isn't simply about being discovered. It's about becoming a destination that travelers, and the AI systems helping them, can [...]
The Stories We Tell Ourselves
Earlier this week, I taught a graduate class on effective communication at the University of Michigan. I brought four stories I have used [...]
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