Spring Travel Trends

Spring Travel Trends2019-11-27T18:54:09+00:00

Travelers are searching now for this year’s dream vacation, and it’s time you get your destination on their radar.

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Google’s Universal Commerce Protocol: What It Could Mean for Travel Marketing

By |January 12th, 2026|Categories: INSIGHTS|

Google recently pulled back the curtain on its Universal Commerce Protocol (UCP) — a new open framework designed to help AI agents discover, compare, and complete purchases seamlessly. While the announcement focused largely on retail, the implications for travel and tourism are worth paying attention to.

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