Why Some Destinations Are Adapting Faster to AI Than Others
Some teams are already:
Structuring content differently
Rethinking visibility
Adjusting how campaigns are built
Others are still operating within older models. The difference isn’t immediately obvious. But over time, it compounds.
Visibility builds on itself. Learning loops accelerate. Performance gaps widen.
AI for Travel 2.0 highlights where that separation is starting to show—and why timing matters.
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