Travel Marketer’s
GPT-5 Prompt Library
SOME ARE CALLING THIS THE “SUMMER OF AI,” and in our latest episode of Field Notes, Eric Hultgren gave a quick, no-nonsense primer on what you need to know about the launch of ChatGPT-5.
Now we’re putting that insight into action with a set of high-impact prompts your Destination Marketing Organization (DMO) can plug in today, either directly in GPT-5 or side-by-side in other models like Claude or Perplexity to see what works best.
This isn’t the full playbook, GPT-5 can do far more for your destination—but it’s a powerful starter kit to help you experiment, compare outputs, and quickly build your AI dexterity. The sooner you start, the faster you’ll discover new ways to tell your story, capture attention, and deliver personalized experiences that turn browsers into booked visitors.
1. Market Research & Audience Insights
Persona Builder
“Create three distinct traveler personas for [destination], including demographics, motivations, travel spend range, preferred activities, and digital touchpoints. Use travel trend data from the last two years.”
Sentiment Mining
“Summarize the top 10 recurring themes travelers mention in online reviews about [destination] in the past 6 months, categorized by positive and negative sentiment.”
Emerging Market Detection
“Analyze trends for travelers from [country] to [destination], predicting growth segments and marketing hooks for the next 12 months.”
Competitor Positioning Scan
“Compare how [destination/brand] is positioned online versus its top 3 competitors. Identify gaps in messaging, imagery, and offers.”
2. Content Creation & Campaign Concepts
Campaign Idea Generator
“Give me 10 campaign concepts for [destination] based on [theme, e.g., sustainable travel], each with a hashtag, short headline, and 2-sentence description.”
Hidden Stories Finder
“Identify three under-told stories about [destination] that could resonate with millennial and Gen Z travelers, based on cultural authenticity and Instagram appeal.”
Seasonal Content Calendar
“Create a 4-week content calendar for Instagram, TikTok, and email promoting [season] in [destination], including post copy, suggested visuals, and CTAs.”
Hero Content Repurposer
“Take this 1,000-word blog post and turn it into: 3 Instagram captions, 1 LinkedIn article intro, 1 email teaser, 1 TikTok script”
3. AI-First Search Optimization (AEO)
Structured Data Checklist
“List the structured data, schema markup, and FAQ topics I should add to my site so AI travel planners like GPT-5 and Gemini recommend our [hotel/tour].”
Zero-Click Snippet Prep
“Write a concise, 120-word answer to ‘What’s the best time to visit [destination]?’ that could be directly quoted by GPT-5 in an AI-powered itinerary.”
Conversational Search Simulation
“Simulate 5 traveler queries to an AI travel planner that could surface our [destination/tour]. Suggest content and keyword adjustments to rank in those responses.”
4. Traveler Journey Personalization
Segmented Email Drip
“Design a 3-email drip sequence for travelers who just booked a trip to [destination], personalized for food lovers, adventure seekers, and history buffs.”
On-Site AI Concierge Script
“Create a 2-minute chatbot script for greeting a first-time visitor to [destination], asking preference questions, and offering tailored recommendations.”
Pre-Arrival Personalization
“List 10 personalized pre-arrival touchpoints we could send to [traveler type] staying at [property/tour] to increase upsell conversion.”
Loyalty Messaging
“Rewrite our loyalty program pitch for three audiences: frequent solo travelers, family vacationers, and luxury couples.”
5. Partnerships & Revenue Expansion
Co-Marketing Prospect List
“Suggest 15 non-competing brands or influencers aligned with [destination’s] vibe for cross-promotion partnerships.”
Local Experience Bundle Ideas
“Design 5 premium experience bundles combining our [tour/hotel] with local dining, cultural, or adventure partners.”
Upsell Pathway Mapping
“Outline 5 high-value upsell opportunities for guests staying at [hotel/tour], integrating local businesses and seasonal events.”
Event Tie-Ins
“Identify upcoming events in [destination] in the next 6 months and suggest co-branded packages we could offer.”
Now you’re ready to dive in and kick the tires on ChatGPT-5! If you’d like to learn more about other LLM platforms, be sure to download our latest whitepaper Navigating AI for Travel for more tips and workflows to jump start your DMO strategy.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
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