The 2024 Travel Outlook Survey Results: What are DMO’s Marketing Priorities?
Our 2024 Travel Outlook highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.
Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years. DMOs recognize that establishing brand awareness is foundational to achieving other objectives.
They understand that fostering emotional connections with customers can yield significant dividends. For destination marketers, opportunities abound to build such connections through various avenues such as visiting friends and relatives, family vacations, adventure travel, youth sports, college reunions, destination weddings, and corporate events. Savvy destination organizations, along with their partners and stakeholders, recognize that cultivating and preserving positive sentiment from both residents and travelers holds greater significance than merely focusing on increasing accommodation occupancy rates.
Fill Out the Form Below to Download this Free Resource
"*" indicates required fields
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
July 22, 2025
You’ve unlocked the gear, memorized the incantations, and studied the map of the land called Artificial Intelligence. Now it's time to put these freshly-honed skills to use.
July 15, 2025
In this level, we move from understanding the terminology of AI to exploring the platforms marketers actually use. Think of these as tools for your playable characters, each with their own strengths, quirks, and ideal use cases. Some are built for content creation, others for analysis, automation, or design. Time to experiment!
June 13, 2025
The next step is where rubber meets road – enter the upgrade chamber and prepare to be tested, sharpened and propelled forward.