We talk a lot about culture, in part because culture always tells you where technology stands. Culture does this long before the analysts do, you just have to listen to the language people use. The term for this new language is a retronym: something added after the fact to differentiate the original from the new. Retronyms appear when culture needs new [...]

Google’s newest travel-focused AI features, Canvas, Flight Deals, and agentic booking, signal a shift in how travelers plan, build, and book trips. Instead of bouncing through dozens of tabs, travelers can now generate itineraries, compare options, and complete reservations inside Google Search’s AI Mode. For travel marketers and tourism professionals, this marks the beginning of a new competitive landscape: AI-first trip [...]

You’re investing time and budget into both upper-funnel inspiration and lower-funnel conversion—but how do you prove it’s working? The answer lies in moving beyond simple traffic numbers and focusing on the right data points. To effectively measure the success of your efforts, you need to prioritize dedicated data analysis using powerful tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM).