Team Spotlight: Missy Hoppe
Meet Missy Hoppe, senior account executive for the Northwest team. Missy
What is your favorite place to travel or travel experience?
A couple of years ago, I took a road trip to Glacier National Park. It was breathtaking, especially the “Going-to-the-Sun” Road that runs through the heart of the park. I hiked, paddleboarded, and drove around, admiring the peaks, waterfalls, and wildlife.
What do you love about the Northwest?
I love that the Northwest offers something for everyone. Whether you’re into hiking, relaxing at the beach or sampling food and drinks at local restaurants, the Northwest has it all! Personally, I adore the mountains, tall trees and endless trails to explore.
When you fly, do you go for an aisle or window seat?
Window.
What are some of your hobbies outside of work?
In my free time, I immerse myself in the stunning natural beauty of the Pacific Northwest. I love hiking, backpacking, running, paddleboarding, and just about any outdoor activity that lets me soak in the beautiful landscape. After work and on weekends, you’ll find me deep in the woods, exploring trails with my beloved Great Pyrenees, Ladybug, by my side. I also have a passion for discovering the vegan food and wine scene in Portland, especially when it comes to a good brunch!
What motivates you at work?
Having grown up in a tourist town on the East Coast, I understand the vital role tourism plays in local communities. I take great pride in helping travel businesses thrive. By developing and implementing effective advertising strategies, I support the success of individual companies and organizations while contributing to the overall growth of the travel industry. It’s incredibly rewarding to see the positive impact our campaigns have on the businesses and organizations we partner with.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
May 27, 2026
For the last two years, perhaps marketers have been asking the same question: “How do we optimize for AI search?" Google just answered that question with unusual clarity. It is editorial. In its new guide on optimizing for generative AI features, Google repeatedly emphasizes something that should make every content marketer slightly uncomfortable: Non-commodity content. For years, SEO rewarded scale. [...]
May 11, 2026
At Advance Travel & Tourism, we believe the best partnerships start with understanding the realities destination organizations face every day. That’s one of the many reasons we’re excited to welcome Thomas Salley to the team as our newest Account Executive.
May 11, 2026
Visibility used to follow a familiar pattern: search, rankings, clicks, visits. That structure is starting to shift. AI doesn’t just retrieve pages. It assembles responses. Instead of presenting a list of links, it’s interpreting information and building answers. That changes how destinations appear—and whether they appear at all. Being present online is no longer the only requirement.
Ad Choices