For this spotlight post we are highlighting Laura Beth Strickland, Executive Director of Visit Vicksburg. […]

As more people are getting vaccinated, the travel industry has seen a huge increase. Since the pandemic has been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. […]

Targeting is a vital part of content marketing and ad creation. You must know the population you’re speaking to, what they need, and how you can solve their problems. And, most importantly, you need to get their attention enough to make your destination seem appealing.  […]

Our next team spotlight features senior account executive Adrienne Hennis. Adrienne has more than 8 years of travel-specific experience and over a decade in results-driven marketing experience. Prior to working with Advance Travel & Tourism, Adrienne worked in agencies across the state where she also had the ability to work with travel clients on everything from branding [...]

According to a survey from Wyzowl, people are watching online videos for an average of 16 hours per week. And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. We also know that people are twice as likely to share something online if it includes video.  […]

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. […]