Of the DMOs we surveyed, the average percentage medium-sized DMOs’ (with budgets between $151k – $450k) marketing budgets received from the total budget was 23%. Here’s what they said about the digital tactics they’re using: […]

We asked DMO’s to share their media marketing budgets and core digital tactics with us. We had a near even representation of respondents across the range of budgets from smaller DMO’s to larger metro-areas. Here are the results from smaller-sized DMOs: […]

BIRMINGHAM, Al (February 2020) –Jacquelyn Blackwell, Sales Manager at Advance Travel & Tourism has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP). […]

In previous years, our annual trends e-book has included digital channels like search, display, video and voice. But what’s been made clear to us throughout 2019 is the 2020 travel marketing landscape will be dominated by social. Leaders like Facebook, Twitter, Instagram, Snapchat and YouTube have grown far beyond connecting friends and followers. These platforms are becoming the go-to source for news, [...]

We asked STS President Monica Smith about all things travel and tourism. […]

Gulf Shores, AL (November 29, 2019)…The Alabama Restaurant & Hospitality Association (ARHA) recently announced the winners of their 2019 Stars of the Industry Awards that honor the restaurant, lodging and tourism industry. Gabrielle Barnett, the marketing and communications manager for LuLu’s in Gulf Shores, was the co-winner of the prestigious 2019 Tourism Promoter of the Year along with Herb Malone, president of [...]