Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. Travelers have search engines at their fingertips, making it easy to research their next destination. But how can DMOs best utilize social [...]

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We've seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. In some cases, one or more of these may be a target market for you, but with most tourism organizations in the southeast, it [...]

Hair cuts, manicures, home renovations, and even vacations have become luxuries for many Americans lately, according to recent data. Unfortunately, this is likely little surprise — we’ve all experienced the skyrocketing gas prices. But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Let’s look at what’s [...]

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Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity. The truth is that by partnering with a [...]

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Many browsers have already blocked third-party cookies, and Google plans to remove them from Chrome (the most-used browser) in 2023. With this knowledge comes the importance of gathering firstparty data while being cautious about data collection. Data provided to Hubspot revealed [...]