Level One: What Is AI, Really? Key Terms You Actually Need
Let’s get into it.
Let’s start with most obvious question, what is artificial intelligence (AI)?
In it’s simplest terms it’s a machine’s ability to perform tasks that would normally require human intelligence. Tasks such as basic math, image manipulation or data entry are not considered AI, while speech recognition, natural language understanding and being able to make decisions or predictions based on data are.
The guide covers definitions of natural language, machine learning, generative AI, general AI and uses for each.
The first step to becoming a master is to know the terminology.
In our latest whitepaper, we dive into the world of artificial intelligence, with a thorough explainer and workflows you can use immediately. You will brush up on your AI vocabulary, take a look at the strengths of each platform, find out what we’ve discovered from experts in the field, and learn how to put these incoming changes to use.
Download the guide today!
FILL OUT THE FORM BELOW TO DOWNLOAD THIS FREE RESOURCE
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
July 22, 2025
You’ve unlocked the gear, memorized the incantations, and studied the map of the land called Artificial Intelligence. Now it's time to put these freshly-honed skills to use.
July 15, 2025
In this level, we move from understanding the terminology of AI to exploring the platforms marketers actually use. Think of these as tools for your playable characters, each with their own strengths, quirks, and ideal use cases. Some are built for content creation, others for analysis, automation, or design. Time to experiment!
June 13, 2025
The next step is where rubber meets road – enter the upgrade chamber and prepare to be tested, sharpened and propelled forward.
Ad Choices