If there’s one topic every marketer is thinking about, it’s AI. Our team prides itself on staying curious, so after OpenAI announced shopping was coming to ChatGPT, I found myself deep in the ChatGPT subreddit. One Redditor shared a surprising discovery, and naturally, I wanted to try it myself. We were about a week away from the Real ID deadline, [...]

After our last blog, we are guessing you have two main questions (at least two). The first might look like this: 1.     How do I build content that not only passes schema protocols but also appeals to large language models (LLMs) like ChatGPT? And the second: 2.     Can a consumer really build their own search engine inside something like ChatGPT [...]

Recently, our team attended a state of the bourbon industry event that left us energized about the future. Despite some global headwinds, the outlook for bourbon — and the tourism that supports it — is incredibly strong, and Kentucky is poised to continue building on its $9 billion economic impact.