Common Marketing Budgets for Medium Sized DMOs
Of the DMOs we surveyed, the average percentage medium-sized DMOs’ (with budgets between $151k – $450k) marketing budgets received from the total budget was 23%. Here’s what they said about the digital tactics they’re using:
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July 26, 2024
The Cookie Rollercoaster Continues
Have you ever been on a rollercoaster that stops and you think the ride is over, but then you start going in reverse? That’s sort of what’s happening with online cookies. In 2020, Google announced their plan to phase out 3rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). [...]
June 25, 2024
Strong Domestic Summer & Fall Travel Outlook for 2024
When the data speaks loud and clear, no crystal ball is needed to predict short term travel trends. All indicators point to a busy summer and fall 2024, as any concerns about traffic jams, air travel headaches, or overcrowding doesn’t seem to be detering Americans from enjoying their vacations. […]
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