Bake It to Make It: How AI Works (Explained with Cake)
Understanding AI and how to make it work for you
Running a successful bakery means understanding how a cake is made. The same idea applies when working with artificial intelligence. If we understand the basic ingredients and steps, we can confidently use AI to create powerful results.
Let’s explore how cake-making helps us grasp the essentials of generative AI. We cover prompts, tokens, modality and predictability, with an analogy of following a recipe. And who doesn’t love cake?
Let’s peek behind the curtain and see how the cake is made.
In our latest whitepaper, we dive into the world of artificial intelligence, with a thorough explainer and workflows you can use immediately. You will brush up on your AI vocabulary, take a look at the strengths of each platform, find out what we’ve discovered from experts in the field, and learn how to put these incoming changes to use.
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July 22, 2025
You’ve unlocked the gear, memorized the incantations, and studied the map of the land called Artificial Intelligence. Now it's time to put these freshly-honed skills to use.
July 15, 2025
In this level, we move from understanding the terminology of AI to exploring the platforms marketers actually use. Think of these as tools for your playable characters, each with their own strengths, quirks, and ideal use cases. Some are built for content creation, others for analysis, automation, or design. Time to experiment!
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The next step is where rubber meets road – enter the upgrade chamber and prepare to be tested, sharpened and propelled forward.
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