Advance Travel & Tourism Welcomes Will Crockett
Advance Travel & Tourism is excited to welcome the newest member to the team, Will Crockett. Will is a certified Tourism Marketing Professional with five years of experience in the industry promoting destinations in the Southeast.

Originally from Jackson, Mississippi, Crockett attended the University of Mississippi where he earned his bachelor’s degree from the School of Journalism & New Media.
Specializing in social media and digital marketing, he has spent time working for both the Tupelo, Mississippi Convention & Visitors Bureau and, most recently, the Tennessee Department of Tourist Development where he helped drive visitors to all 95 counties in the state. Now calling Nashville home, Crockett is passionate about the positive impact tourism has in supporting local communities.
When he isn’t working in tourism, Crockett enjoys spending time with his girlfriend, Catherine. He also loves taking his two dogs, Finley and Zeke, on long walks in the park, listening to music, attempting to perfect his smoked spare rib recipe and cheering on the Tennessee Titans.
“I’ve had the great pleasure of getting to know members of the Advance Travel & Tourism team during my time in the industry,” said Crockett. “Having spent time around this team in the past, it became clear to me that Advance Travel is a highly-respected destination marketing leader that genuinely cares for its customers and clients. I’m thrilled by and grateful for the opportunity to join them in their passion for telling each destination’s unique story.”
We are delighted to have Will join our team and looking forward to see him thrive in his new role.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
September 14, 2026
AI is reshaping travel marketing, from traveler discovery and non-commodity content to better prompts, paid AI advertising and emerging ChatGPT traffic.
September 11, 2026
Travel Signals: Hospitality Gets Human, Wellness Rejects Optimization and Algorithms Become Optional
Travel Signals looks beyond the travel industry for shifts that could reshape how people discover, choose and experience places. This week, the clearest signals are coming from fast food, wellness and social media. Across all three, consumers are reconsidering the role technology and optimization should play in their lives.
September 11, 2026
At a recent series of concerts, Fred again.. asked fans to cover their phone cameras with stickers and stay in the moment. Afterward, he gave them access to a Dropbox filled with professional photos and videos from the shows. It was a smart exchange: give the experience your full attention now, and you can keep the memory later.




Ad Choices