Advance Travel & Tourism welcomes Adam Zappia

Prior to joining Advance Travel & Tourism, Adam was a Senior Travel Account Executive at Cox Media Group where he won a President’s Circle award in 2017 for high achievement.
Adam served in t he U.S. Air Force before adventuring into his tourism marketing career and was lucky enough to live in multiple countries and travel the world.
While away from the office Adam ejoys spend with his wife Jessica and three children: Emery, Beau and Ezra. If he’s away from his family you can find him in one of three places – on a boat, on a golf course or off the coast.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
May 11, 2026
At Advance Travel & Tourism, we believe the best partnerships start with understanding the realities destination organizations face every day. That’s one of the many reasons we’re excited to welcome Thomas Salley to the team as our newest Account Executive.
May 11, 2026
Visibility used to follow a familiar pattern: search, rankings, clicks, visits. That structure is starting to shift. AI doesn’t just retrieve pages. It assembles responses. Instead of presenting a list of links, it’s interpreting information and building answers. That changes how destinations appear—and whether they appear at all. Being present online is no longer the only requirement.
May 11, 2026
Clarity is starting to play a different role. Not just in messaging—but in visibility. As AI systems interpret and assemble information, they favor content that’s easy to understand and easy to use. That creates a subtle shift. Destinations compete on clarity and speed—who makes sense fastest gets the decision.




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