Advance Travel & Tourism welcomes Adam Zappia

Prior to joining Advance Travel & Tourism, Adam was a Senior Travel Account Executive at Cox Media Group where he won a President’s Circle award in 2017 for high achievement.
Adam served in t he U.S. Air Force before adventuring into his tourism marketing career and was lucky enough to live in multiple countries and travel the world.
While away from the office Adam ejoys spend with his wife Jessica and three children: Emery, Beau and Ezra. If he’s away from his family you can find him in one of three places – on a boat, on a golf course or off the coast.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
April 14, 2026
Some destinations are thinking about AI visibility the wrong way. They’re treating it like SEO—optimize pages, update keywords, improve rankings. But AI doesn’t prioritize pages, it prioritizes answers. When a traveler asks: Where should I go for a relaxing weekend?What’s a good trip for reconnecting with friends? AI tools don’t return a list of links.They generate a response using content that [...]
April 14, 2026
Look at most destination content and you’ll see the same pattern. Things to do.Where to stay.Places to eat. It’s organized around the destination. But that’s not how most trips are being decided anymore. Travelers aren’t starting with a place and filling in the details. They’re starting with a need and working toward an answer. That’s where most content breaks. It assumes [...]
April 9, 2026
There’s a quiet shift happening in consumer travel planning.




Ad Choices