2021 Travel Marketing Outlook
In compiling this white paper, we talked with industry leaders and researched the top marketing channels to deliver a framework for a 2021 destination marketing outlook. We took a careful look at what happened in 2020 and how we can apply what we learned to 2021. We wanted to make sure you have all the knowledge and tools in your arsenal to be successful for this upcoming year.
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Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
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March 13, 2026
When you sit down to record a podcast, you usually think you know what the conversation is going to be about. AI.Social media.Destination marketing tactics.Campaign strategy. But after recording a series of interviews during the Oregon Governor’s Conference on Tourism for my podcast Field Notes: Insights and Observations for the Travel Marketer, a different theme started to emerge. Not technology.Not marketing [...]
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For most of the internet’s history, a photograph arrived online with a strange kind of authority. If you saw it, you assumed someone had taken it. A camera pointed at the world. Light hit a sensor. A moment froze in time. Photography had a kind of built‑in credibility. Not perfect truth, photos can lie, of course, but at least there was [...]
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