Netflix and Stranger Things ended the year and a decades-long series with mind-blowing consumer attention. 1.1 million people packed into over 620 theaters for 3500 showtimes to see the final episode of the series on New Year’s Eve and New Year’s Day. The “ticket” itself was a clever twist: seats were free, but attendees had to purchase a food-and-drink credit. [...]

The Zero-Click Era Is Here — And Your Brand’s Visibility Strategy Needs a Reset In 2025, something quietly but decisively changed: your audience stopped behaving the way your dashboards think they behave. Organic traffic flattened, even declined for many. But demand didn’t. Discovery didn’t. Attention didn’t. Instead, everything is shifting to "zero click discovery, " the growing ecosystem where people get [...]

The Birthday Trip That Became a Masterclass in Hospitality On a recent family trip to Chicago to celebrate my son’s birthday, we planned the kind of weekend any kid, and any parent, would love. A stroll down Michigan Avenue. A stop at the Spider-Man exhibit at the Museum of Science and Industry. A downtown hotel near Millennium Park glowing with Christmas [...]