We Will Travel Again: What Travel Marketers Should Do Today to be Successful Post-Crisis
COVID-19 is here and for most of us, we’ve thrown our carefully planned 2020 marketing playbook out the window. With some drive and determination, the timing has never been better to position our brands, destinations and attractions for success when this crisis is over. How will you respond?
Download our latest ebook and learn about the 4 phases of the recovery, key indicators you need to watch to adjust your messaging and where and how to target as we move the recovery.
Join Joseph Dabbs, Jacquelyn Blackwell, Ray Hydrick and Bart Thau as they walk through the 4 phases of the recovery, share case studies of national and regional clients and lead you through a timely discussion on how to speak to local and feeder markets with the right messages at the right time. Watch now!
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
June 12, 2026
When 90% of marketers use AI, it's tempting to assume we're witnessing the emergence of a massive competitive advantage. But when nearly everyone has access to the same tools, something interesting happens. The advantage shifts.
June 1, 2026
Google Just Changed the Rules on Paid Search. Here's What That Actually Means. Search advertising has operated on the same basic premise for two decades: you write the copy, set the bids, and control the message. Google announced last week that era is ending. At Google Marketing Live, the company unveiled two new ad formats for AI Mode—Conversational Discovery and Highlighted [...]
May 27, 2026
For the last two years, perhaps marketers have been asking the same question: “How do we optimize for AI search?" Google just answered that question with unusual clarity. It is editorial. In its new guide on optimizing for generative AI features, Google repeatedly emphasizes something that should make every content marketer slightly uncomfortable: Non-commodity content. For years, SEO rewarded scale. [...]
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