Video Marketing Playbook
Investing marketing dollars in video is nothing new. Digital video ad spending increased dramatically from 2017 to 2018, and those numbers are only expected to continue to increase through 2021.
Add to that an increase in video content being consumed – with 36% of users consuming video content daily and 50% consuming video at least once a week – and the case for a bigger, better video strategy is without question.
Trying to figure out how to get in the game? Download our Video Marketing Playbook for insights on the latest video marketing trends and strategies.

Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
Share This Story
April 14, 2026
Some destinations are thinking about AI visibility the wrong way. They’re treating it like SEO—optimize pages, update keywords, improve rankings. But AI doesn’t prioritize pages, it prioritizes answers. When a traveler asks: Where should I go for a relaxing weekend?What’s a good trip for reconnecting with friends? AI tools don’t return a list of links.They generate a response using content that [...]
April 14, 2026
Look at most destination content and you’ll see the same pattern. Things to do.Where to stay.Places to eat. It’s organized around the destination. But that’s not how most trips are being decided anymore. Travelers aren’t starting with a place and filling in the details. They’re starting with a need and working toward an answer. That’s where most content breaks. It assumes [...]
April 9, 2026
There’s a quiet shift happening in consumer travel planning.




Ad Choices