In this level, we move from understanding the terminology of AI to exploring the platforms marketers actually use. Think of these as tools for your playable characters, each with their own strengths, quirks, and ideal use cases. Some are built for content creation, others for analysis, automation, or design. Time to experiment!

The next step is where rubber meets road – enter the upgrade chamber and prepare to be tested, sharpened and propelled forward.

Running a successful bakery means understanding how a cake is made. If we understand the basic ingredients and steps, the cake will turn out as it should. The same idea applies when working with artificial intelligence. Let’s explore how cake-making helps us grasp the essentials of generative AI.