TN Blizzard 2022 Conference Presentation: Better Strategy Starts with Better Data
Better Strategy Starts with Better Data
How to become a data driven tourism organization
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July 26, 2024
The Cookie Rollercoaster Continues
Have you ever been on a rollercoaster that stops and you think the ride is over, but then you start going in reverse? That’s sort of what’s happening with online cookies. In 2020, Google announced their plan to phase out 3rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). [...]
June 25, 2024
Strong Domestic Summer & Fall Travel Outlook for 2024
When the data speaks loud and clear, no crystal ball is needed to predict short term travel trends. All indicators point to a busy summer and fall 2024, as any concerns about traffic jams, air travel headaches, or overcrowding doesn’t seem to be detering Americans from enjoying their vacations. […]
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